uture has made history: the Atlanta rapper’s two albums, released back-to-back over two weeks, have each officially landed at the peak of the Billboard 200 albums chart. With the respective releases of FUTURE on Feb.
The news caps a whirlwind week for the Atlanta-based artist, who taped an appearance on The Ellen DeGeneres Show in L.A. last Wednesday before jetting to England for a performance in honor of his Reebok Classics partnership, then back to New York for a Reebok pop-up event, and finally to Paris for Fashion Week.
The record-setting strategy of releasing two major-label albums within two weeks largely reflects the mixtape culture from whence Future emerged, where flooding the market is standard. He recently spoke about how he began conceptualizing the unique release plan last year.
“I just reflected on it and was thinking about doing this since the end of last summer. I started thinking about how I wanted to put the project out,” he told Billboard, adding that he had no idea at the time whether making history with two No. 1 albums was guaranteed. “With the timing of the music, I didn’t know because it was so much music coming out. I wouldn’t know the space and timing that I would have for the music.”